Your profile is one of the first things a customer will see when considering your business, so it’s essential that you put in the time to make this look great. This means that you should make sure you have:
At least 3-9 high quality, appealing images
A promotional video for your business
A strong description of the services you provide
A brief overview of your typical clients
Service-specific information & images
Choosing Imagery & Videos
A picture is worth a thousand words. Add 6 or more inviting images of your set-up, staff, or past successes to your profile. Consider the examples below, they are sharp, professional and help the organiser get a feel for the service provided. Make sure to select up to 9 relevant images that specifically showcase your services and expertise.
We also have space for you to add a quick promotional video to help customers imagine their big day with you in it!
Your Description
Often you are selling an experience as well as a product, so customers are keen to know the people behind the business. Think of it like your website's about section.
Help customers learn more about you by following these tips:
Share your passion for what you do with a story about why you started your business.
Explain what makes your service unique - stories about your team always go down well.
Detail a few examples of previous clients that you have worked with.
Include examples of packages and unique services you offer to showcase what you do at a glance.
Use bullet points, headings and structure to make your description easy to read at a glance.
Be professional, double check your spelling and punctuation. Customers notice mistakes and appreciate the attention to detail.
Packages
A great way to make your profile stand out is by including Packages.
Packages are pre-set bundles that showcase what you offer - sharing your different services & pricing options in a clear, attractive way. They allow customers to see at a glance exactly what you offer and how you price your services so they can compare value and choose the option that best fits their needs.
When creating a package, make sure you include:
A clear and descriptive package name
A detailed list of what’s included in the package (services, items, timings, extras)
Transparent pricing
High-quality photos to bring your package to life
Parameters like suitable guest counts or event types
Well-crafted packages help customers to understand your pricing before they send an invite. They're also a great opportunity to add more photos to your profile and showcase what you do.
Whether you offer variations of the same service (e.g. different street food menus depending on the event type) or multiple different services (such as DJ hire which can be packaged with a dance floor, lighting, and a photo booth), you have the flexibility to showcase what you do with packages.
Positive Reviews
Your star rating is displayed next to your quote so even one 5 star review can really help to make you stand out. It also reassures the customer that you provide a high quality, reliable service.
If you’ve previously completed a job through Add to Event it’s essential that you ask the organiser to leave a review afterwards as this can have a big impact on future bookings (how to collect reviews).
If you’re new to Add to Event and haven’t got your first booking yet, you can always add screenshots or PDF attachments of previous reviews from other platforms to your quotes & profile so customers can see how great you are & further establish trust.
Service Specific Information
Add custom imagery and descriptions for each service you offer to really show off what you can do. This information is shown when customers browse our website to find suppliers on pages like this one: https://www.addtoevent.co.uk/listings/mobile-bars
Adding service specific descriptions and photos means that no matter which service your customers are searching for, you’re always putting your best foot forward.
You can add these here.
Quoting Best Practices
While your profile helps you stand out, an effective quote is the most crucial aspect of converting leads into bookings. Here are some tips:
Provide Pricing Information: Always include a cost estimate to establish transparency. Quotes with a clear price are 24% more likely to succeed. Use this opportunity to explain package details or customisation options.
Use Visual Evidence: Including visuals has been shown to increase booking rates by 26%. Attach 6-10 professional images to enhance trust and appeal.
Leverage Professional Attachments: Attach branded PDFs containing reviews, photos, and pricing packages to present your services professionally. This demonstrates credibility and professionalism.
Incorporate External Links: Include relevant links to your website or social platforms.
Showcase Reviews: Add links or screenshots from platforms like Facebook or Google.
Encourage Actions: Use clear calls to action to prompt further steps, such as scheduling a meeting.
Effective Formatting: Make your quotes simple and easy to read by using italics, bullet points & underlines for important information.
Sales Follow-Up
Follow-up is key to securing bookings after sending a quote. Consider these strategies:
Follow-Up Promptly: Send a follow-up message within 24 hours of the initial quote to demonstrate reliability and interest.
Tailor Messages: Refer specifically to the client’s request for a personalised interaction, showing attention to detail.
Maintain Momentum: If you haven’t heard back, consider sending a friendly reminder or helpful resource to ensure continued engagement.
Propose Follow-Up Times: Suggest concrete follow-up times, such as, "Would 4 pm today work for you for a quick call?" to maintain momentum.
Additional Resources
For more tips and insights, refer to our Get Hired Guide. This guide includes detailed strategies on profile optimisation and quoting effectively to grow your business.