As a caterer, you know that great food alone isn’t enough to win bookings. Clients are bombarded with endless choices, and too often it comes down to who looks the most trustworthy and responsive online, not necessarily who serves the best meal.
We’ve put together this guide, packed with practical tips, examples, and insider insights to help you stand out, win more quotes, and turn enquiries into loyal customers.
Sharpen your brand: simple ways to stand out fast (niche, offer, headline).
Profile optimisation: photos, menus, and trust signals that lift conversions.
Quoting that wins: write clearer quotes, price smartly, and handle objections.
Follow-up that closes: short scripts/timelines to turn enquiries into bookings.
Build instant trust: reviews, NCASS badge placement, hygiene/awards done right.
Social & visibility: quick upgrades for Instagram/website that drive enquiries.
Fast wins checklist: do-now actions.
About Add to Event:
We bring you real demand. A steady stream of high-quality customers matched to your location and availability.
You stay in control. Preview local requests, choose who to quote and when, and pay only to quote. No commissions, no subscriptions.
Built to help you win. Fast signup and profile tools, verified reviews and badges so you can build trust.
How to join Add to Event (NCASS members)
Create your account in a couple of minutes. (Just click here)
Verify your NCASS membership in settings to unlock member perks.
Claim your 75 free credits (worth £82) and start quoting real event requests. (This offer is only for new Add to Event users)
Already with Add to Event?
You can still benefit from this great partnership! Enter your NCASS membership number here to unlock:
NCASS badge on your profile for instant trust
Member-only flexible credit bundles to keep costs predictable
New to NCASS?
NCASS provides essential tools and resources to help catering businesses operate safely, legally, and profitably. Their support includes:
A complete safety management system (digital and paper-based)
Online software to create required health & safety documentation, such as risk assessments
On-demand expert guidance — from EHO inspections to insurance queries
Certified training in food hygiene and safety
Cashback and supplier savings
Representation for independent businesses at both local and national government levels
If you're not already a member, you can now join NCASS with 10% off any membership plan by signing up via Add to Event with the code AddtoE10.
👉 Join NCASS and quote AddtoE10 to claim your discount
👉 Complete the form to request a call back from the NCASS team